Visibility and Promotion of the touristic andcommercial offer: for example, the daily menu and the ongiong events were displayed via the user interface

• Call-to-action sent directly from the platform to the user: such as the launch of audio clips inviting the customers to the resturant or proper proximity marketing actions with advertising campaigns specifically created for the users connecting to Wi-FI via the Smart Bench. Thanks to the presence of sensors, the manager of the hotel is able to view the peaks of attendance and automatically schedule the repetition of the audio clips in specific moments of the day or notify the guests on shows, event or a special menu.

• Sponsorship of your business on toursts sites;

• Brand Reputationand Brand AwarenessIncrease: a Smart Bench installed near the beach bar might turn into a convenient landmark for guests to recharge theirs smartphones or tablets, access to internet and share their selfies on the beach with their friends, put ”Like” on the bar’s social page or the camping, launch audio clips inviting to join the various beach activities or simply to put background music during the happy hour in the evenings.